I've spent 15+ years sitting at the overlap between graphic design and e-learning, the place most people don't realise is a design job at all. It is. Every module, video, and course I build has to look right and work, in more than a dozen languages, on a deadline.

I started out doing print and web design for agencies, local government, and Transport for London, before moving into corporate design at Xerox and then into full-time e-learning at ADP, which eventually became Keyloop, where I helped with design and development. Along the way I've built close to a thousand courses, created content in Dubai and Denmark, and led a documentation rebrand for a global business.

What hasn't changed is the eye for design. Whether it's a Storyline module, a Synthesia video, or a print booklet, I care about the same thing: does this actually look like someone made it on purpose.